PPC Management Services That Make Every Ad Dollar Accountable.
We manage Google Ads and Meta Ads with one job: turning your ad budget into calls, form leads, and customers you can trace back to a campaign, so you always know what your spend is doing.
- 1Someone searches or scrollsThey look for what you sell, or meet it in their feed.
- 2Your ad appearsFor the right searches, or the wrong ones.Leak: irrelevant clicks
- 3They land on a pageOne that answers the search, or a generic homepage.Leak: page mismatch
- 4They call or submit a formRecorded, or lost without a trace.Leak: untracked leads
- 5A customer, traced to an adSo the next dollar goes where it earned its place.
Choosing a PPC management company? Ask these five things first.
These are the questions that separate a partner from a black box. Here's how we answer each one.
Who owns the ad account and the data?
You do. The Google Ads account sits under your business, you hold admin access, and we work as the manager. If we ever part ways, the account, its history, and its tracking stay with you.
Where does my ad budget go?
Straight to Google, billed to your card. Our fee is a separate line, so you can always see what's media and what's service.
What will you measure?
Leads and cost per lead for service businesses; sales and return on ad spend for online stores. Clicks and impressions are supporting numbers, not the goal.
What happens before you spend my money?
Five checks, in writing. Nothing goes live until they pass. They're listed in the next section.
Can I leave if it isn't working?
Yes. There's no long-term contract and no lock-in on anything we build for you.
Five checks before we spend a dollar of your budget.
A lot of wasted ad spend starts in the setup, before the first click. So we fix the setup first.
Tracking is verified
Calls, forms, and bookings are recorded and tested, using the Google tag, Meta Pixel, and Conversions API where they apply, so every report ties back to a real inquiry.
Search terms are mapped
We list the searches worth paying for, and block the ones that aren't with negative keywords from day one.
Each ad has a matching page
Every campaign points to a page that answers that search, not just your homepage.
The target is agreed
We settle what a lead or sale is worth to you, and the cost you can afford to pay for one.
You approve the plan
Budget, locations, and ad copy get your sign-off before anything goes live.
What a Google Ads management agency actually manages
Google Ads and Meta Ads, in the mix that fits your goal, not all at once.
Google search campaigns
Ads that show when someone is already looking for what you sell. The foundation of most accounts.
Meta Ads: Facebook & Instagram
Ads that reach people by location, interest, and past visits, with creative made for the feed.
Performance Max & Shopping
For online stores, or once search is working and there's data to feed them.
Display & remarketing
Reaching people who've already visited your site.
Ads & landing pages
Ad copy testing, plus page fixes through our website development.
Ongoing optimization
Search terms, audiences, bids, budgets, and negatives, reviewed on a set schedule.
Monthly reporting
Spend, leads, cost per lead, and what we changed and why, in a report you can read in five minutes.
Clear fees, before you commit.
Your ad budget goes to the platform. These are our management fees, shown as starting points.
Final quote after a short call. It's written down, line by line, before you commit.
Likely a good fit if…
- Customers reach you by phone, form, or booking
- You can invest $1,000 or more a month in ads
- You want a say in the strategy, not just a report
Probably not yet if…
- You can't track inquiries yet (we can set that up first)
- Your ad budget is well under $1,000 a month
- You need a guaranteed result
Google Ads management for small business: do the math first.
There's no universal minimum budget. What matters is what a click costs in your market and what a new customer is worth to you.
Enter your own estimates on the right. After launch, we replace the guesses with real data from your account.
An illustration built only from the numbers you enter. Real costs and conversion rates vary by market and are not guaranteed.
Every ad you run, written and approved with you
You see the headline, the description, and the page it sends people to before it goes live. Nothing runs without your yes.
Questions about Google Ads management
Last updated:
Before you hire us
Cost, fit, and getting started.
Mainly the number of campaigns and platforms, the size of your monthly ad spend, how much creative and landing page work is needed, and how competitive your market is. That's why the final quote comes after a short call.
Google Ads reaches people who are already searching for what you sell, so it often brings inquiries fastest. Meta Ads reaches people while they scroll, which suits visual products, offers, and building awareness. Many businesses start with Google Ads and add Meta Ads for remarketing. We'll recommend the mix after looking at your goals.
It can be, when you can track the inquiries that come in and a new customer is worth more than the cost of winning one. We start with an audit and the numbers in the calculator above, so you know what's realistic before you spend. If another channel would pay off faster for you right now, we'll say so.
Yes, and the setup differs for each. B2B campaigns are built around qualified leads and demo requests, not clicks. SaaS campaigns track trial sign-ups and demos, and we look at cost per qualified sign-up. Ecommerce campaigns use Google Shopping and Performance Max, which depend on a clean product feed in Google Merchant Center, and are judged on revenue and return on ad spend. We agree on the goal and tracking before spending starts.
It depends on your market and your margins. Try the calculator above for a first estimate, then we refine it with real data after a few weeks.
Ads can bring inquiries sooner but stop when the budget stops. SEO builds over months and keeps compounding. If customers already search for what you sell, ads are often the faster test; if your site is thin or the market is crowded, SEO may need to come first. Many businesses need both, and we'll tell you which to start with.
No. Ad position and cost depend on Google's and Meta's auctions and your competitors, and nobody outside those platforms controls either. What we commit to is the process: verified tracking, a clear plan, and honest reporting.
Yes. We audit it first, keep what's working, and fix what isn't. Nothing gets rebuilt just for the sake of it.
Once we're running
Results, changes, and control.
The GBPguru team manages your account, and you'll have a named contact for questions. Every account follows the same launch checks and reporting, so quality doesn't depend on one person.
Campaigns start collecting data as soon as they go live, but it takes a few weeks of searches and clicks before patterns are clear. We avoid big changes during that learning period and review results with you at each monthly report.
The monthly report shows what your budget produced. And because you own the account, you can open it and check the numbers yourself whenever you like.
Small adjustments regularly, such as search terms, audiences, negatives, and budgets. Larger structural changes only when the data supports them, so we don't reset what the platform has already learned.
Yes, any time. You control the budget. We'll tell you the best timing, because pausing and restarting can affect performance.
We look at where the budget leaks: the search terms or audiences, the landing page, the targeting, or the offer. If the numbers don't work for ads yet, we'll tell you plainly and suggest what to fix first.
Running ads already, or about to start? Let's look at the numbers together.
Book a 30-minute call. If you have an account, bring it. We'll walk through it against our five launch checks and tell you what we'd change first.